Real names, reachable people
DeckShift is built by two co-founders inside Hekaton, an AI studio that ships production systems. This page is who we are and why this product exists.
Who's behind it
Founder photo: Nick
Nick Green
Co-founder, go-to-market
Runs DeckShift's go-to-market and the Pitchcraft methodology library. Builds in public, writes the monthly Insight reports customers receive today, and owns every claim on this site tracing to a real source.
Founder photo: Joe
Joe Kanter
Co-founder, engineering
Builds the engine: the research pipeline, the spine picker, the confidence-scoring layer, and the generation system behind every deck DeckShift produces.
Optional 60-second founder video
Built inside Hekaton
Hekaton is an AI studio: fractional AI leadership plus shipped product, across health, security, and sales tooling. DeckShift is the studio's own product bet — a live example of the kind of system Hekaton builds for clients, run as a company.
That parentage matters for one practical reason: DeckShift is engineered like client work, with evals, regression suites, and cost discipline, because the people building it do that for a living. Careers at DeckShift route through the studio — if you want to work with us, write to the address on the contact page.
Why confidence-scored isn't marketing puffery
The short version of where this product came from.
Most deals never get a bespoke deck. The big meeting gets three hours of tailoring; the other forty deals this quarter get the generic one. The gap between those two experiences is where deals quietly die.
The test that made us believe: pointing the engine at a frog food supplier, a market almost nobody writes about. It came back with a coherent, cited deck, and flagged the claims it couldn't verify instead of bluffing. You can walk that run yourself on the Test Drive.
A generated claim you can't check is a liability wearing a suit. So every claim the engine adds carries a source tier and a confidence badge, and the rep sees exactly what to verify before presenting. The same rule governs this website.